SUMMARY
Maersk, the world’s largest container shipping company, turns to the Internet of Things (IoT) and business analytics to develop a global enterprise system.
Maersk Line: Global Supply Chain Overhaul URL
https://www.youtube.com/watch?v=KEC5DQqCykI L= 4:11VIDEO CASE QUESTIONS 1. Why is Maersk’s business model “complex”?
2. What role do IoT sensors play in Maersk’s systems?
3. Why is tracking empty containers so important to efficient operations?
4. What is the “data-driven culture” that Maersk is trying to strengthen?
5. Why does Maersk want to give their customers access to their system?
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