Students will choose a recent 360-degree marketing campaign to review
RQ: how has the IP strategically positioned its marketing in 2023 and which principles of persuasion did it employ? Interview one Industry expert on the client or agency side.
To answer this RQ, you must collect and analyze this research and data:
Overview of IP – brief history, current ratings/views, downloads, critic reviews
Target Audience
3 Key Competitors and how it compares- why did you choose them?
360-degree tactics
Positioning and Persuasion-how and why?
Messaging: tagline, trailer copy, social media posts
Performance results of the campaign and measurement/financials
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