Please address the following questions.
Elucidate the relationship between consumer research and marketing decisions, particularly in guiding the marketing mix. (200 words)
Explain the importance of an MIS (Marketing Information System) and its four major components in the context of the sports industry. (200 words)
Discuss the five key criteria that make marketing research impactful. (200 words)
Explain the significance of ensuring that marketing research is systematic, analyzed, relevant, objective, and well-distributed. Provide examples to support your arguments. (200 words)
Explain the importance of age segmentation strategies in sports marketing. Provide examples of how changing demographics influence sport participation and consumption patterns. (200 words)
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