Overview
All social science research starts with a question that indicates the
human behavior being studied. In this activity, you will draft a
research question related to the four advertisements you chose earlier
in the course. To do this, you will need to dig deeper into what each
advertisement is communicating. Are there any deeper or unspoken
meanings besides the obvious goal of selling a product or service?
Prompt
Use the provided Module Four Activity Template Word Document
to complete this activity. Revisit your previous assignments to review
how individuals, groups, cultures, and stereotypes are presented in your
four advertisements. Make sure to also consult the feedback your
instructor provided. Based on this information, identify the underlying
or socially significant messages communicated by your four
advertisements. You will use your analysis to write a social science
research question. Finally, explain how you used a social science
perspective to help create your research question.
You are not required to answer each question below the rubric
criteria but may use them to better understand the criteria and guide
your thinking.
Specifically, you must address the following rubric criteria:
Describe the underlying meanings or socially significant messages each of your advertisements communicates.
In previous activities, you were asked to make objective
observations. You can now use the knowledge gained from the course to
interpret the social significance of your ads.
What messages about culture, relationships, biases, or social norms
are being communicated? Go beyond the surface of the ad and look for
deeper meanings.
Write a research question based on a social science perspective and related to at least one of your advertisements.
What patterns or themes did you notice when analyzing your ads? What
elements popped out and made you curious? Consider what the ads say
about individuals, groups, institutions, or society. If you were to
design a sociological, psychological, or anthropological study of your
ads, what question would you want to answer?
Your research question only needs to be related to one of your four
advertisements. But if you find a common trend in your ads, you may tie
your research question to more than one.
It is expected that you will revise your research question, but you will need to finalize it by the end of the next module.
Describe how you used a social science perspective to create your research question.
Each branch of the social sciences (sociology, psychology,
anthropology, political science, and economics) is interested in
different aspects of human behavior. Depending on the perspective you
chose, how might a sociologist, psychologist, or anthropologist look at
your ads? What would they focus on? What types of questions would they
want to answer?
What to Submit
Submit the Module Four Activity Template. While references are not
required, if you reference sources in your responses, they should be
cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
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