Instructions: For this assignment, you are to describe in writing or video the framing and priming of a current issue. Include in your narrative a discussion of dual-coding (how information is presented both verbally and visually) and emotion (how the portrayal of issue evokes an emotional response). Also, pay attention to key words, phrases and images used in the coverage of your chosen issue.
Your short paper should be 750 to 1,000 words in length (3 to 4 pages) and include a minimum of 3 cited sources.
This assignment is based on Week 5 notes and materials.
Consistent with academic writing standards, cite your sources using an APA format within your narrative and fully reference your sources at the end of your post.
Hints: Included in our discussion of the agenda setting hypothesis are the concepts of priming and framing.
Priming herein can be defined as the “activity of the media in proposing the values and standards by which objects of the media attention can be judged.” “Media’s content will provide a lot of time and space to certain issues, making it more vivid” or important. For example, in terms of a traditional, print newspaper, it is the difference between what goes on the front page or is buried on page four. In terms of television news, it is the lead story.
Framing can be described as the “Way in which news content is typically shaped and contextualized within the same frame of reference.” Over time, the audience “adopts the frames of reference” and sees “the world in a similar way.”
Include in your narrative a discussion of dual-coding (how information is presented both verbally and visually) and emotion (how the portrayal of issue evokes an emotional response).
As a resource for this assignment, I have included a chapter from Media and Crime in the U.S. (Jewkes & Linnemann, 2018) entitled ‘The Construction of Crime News.’ This chapter describes in reasonable detail the agenda setting process as it pertains to the coverage of crime:
TV news producers, journalists, bloggers, and writers of all kinds sift through and select news items and – in a process known as agenda setting – will prioritize some stories over others. Then they edit words, adopt a particular tone (some stories will be treated seriously, others might get a humorous or ironic treatment) and decide on the visual images that will accompany the story, all of which constitutes the framing of a story. It is in these ways that those who work in the media select a handful of events from the unfathomable number of possibilities that occur around the world every day and turn them into stories that convey meanings, offer solutions, associate certain groups of people with particular kinds of behavior, and provide ‘pictures of the world’ that help to structure our frames of reference.
(Jewkes & Linnemann , 2018. Media and Crime in the U.S., 1st edition, Sage Publications, page 4).
There are any number of recent issues that you can use for this assignment. For example, consider how the recent COVID pandemic was covered in the media (including the use of the word ‘pandemic’ (or, in many instances, the ‘China’ virus), images of patients on respirators, and, on some news channels a screen showing the number cases and COVID-related deaths. There is also gun violence, crime, climate change, reproductive rights, child labor, education, race relations, terrorism, etc.
One issue in particular in which I am interested is the discussion of AI in the workplace, the coverage of which appears to tie into our fear of technology.
Bernard Marr – Forbes Magazine – The 15 Biggest Risks of Artificial Intelligence
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