how to Facebook marketing Facebook marketing isn’t optional. Facebook is the mos

how to Facebook marketing
Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users.
It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week.
Truth time: You need to be on Facebook.
But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse?
The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right.
Table of Contents
What is Facebook marketing?
How to set up Facebook for business
How to create a Facebook marketing strategy in 7 easy steps
When to start using Facebook ads
8 types of Facebook posts to use for marketing
5 Facebook marketing tools
What is Facebook marketing?
Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services.
Facebook marketing tactics can include:
Organic text, photo, or video content
Paid, or “boosted,” text, photo, or video content
Facebook Stories and Reels
Facebook ads
Facebook Groups
Contests and giveaways
Facebook Messenger chatbots or auto-responders
Influencer marketing campaigns
How to set up Facebook for business
For those working with a limited or zero budget: You can do Facebook marketing completely for free.
Optionally, you can accelerate your growth with paid services, like Facebook ads, boosted content, or influencer/partnership campaigns.
Let’s start at the beginning: Your business’ Facebook Page. Whether you only do this and share organic content, or follow the rest of the tips in this article, you need to have a Page.
How to Facebook marketing account video link=Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. Table of Contents What is Facebook marketing? How to set up Facebook for business How to create a Facebook marketing strategy in 7 easy steps When to start using Facebook ads 8 types of Facebook posts to use for marketing 5 Facebook marketing tools What is Facebook marketing? Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. Facebook marketing tactics can include: Organic text, photo, or video content Paid, or “boosted,” text, photo, or video content Facebook Stories and Reels Facebook ads Facebook Groups Contests and giveaways Facebook Messenger chatbots or auto-responders Influencer marketing campaigns How to set up Facebook for business For those working with a limited or zero budget: You can do Facebook marketing completely for free. Optionally, you can accelerate your growth with paid services, like Facebook ads, boosted content, or influencer/partnership campaigns. Let’s start at the beginning: Your business’ Facebook Page. Whether you only do this and share organic content, or follow the rest of the tips in this article, you need to have a Page. Create a Facebook Business Page 1. Sign in to Facebook with your personal account. Your personal information won’t show on your Page, but you can also create a new Facebook account with a work email address if you prefer. 2. Open the menu (the nine dots on the right side) and click Create, then Page. open menu with nine dots and click create 3. To create your Page, enter: a. Name: Your business name b. Category: Start typing to see the available options. For example, “retail” or “restaurant.” c. Description: A sentence or two describing what your business does. You can edit this later. 4. Congrats! Your Page is live. Click Edit Page Info to add more to your About section, add a website URL, and more. I’ll cover exactly how to optimize your new Page later in this article. Get verified on Facebook (optional) You don’t need it, but it helps. How do you get that little blue checkmark like the cool brands? Hootsuite verified Facebook page Verified Pages mean Facebook has checked to ensure the person or brand is who they say they are. It communicates trust (which is important since 72% of people say they distrust Facebook). Technically, getting verified is as simple as filling out a form. But really, Facebook only verifies profiles and Pages belonging to businesses or well-known public figures. It can be difficult to get a personal profile verified, but it’s quite easy for businesses of all sizes, especially if you have a physical location. The key is ensuring your proof of identity links are independent, non-promotional content from high-quality sources. Check out our complete Facebook verification guide for more tips. Open a Facebook ads account (optional) It’s a good idea to set up a Facebook ads account even if you don’t plan to use it right away. Once you have a business Page set up, go to Facebook Ads Manager (now part of Meta Business Suite). You can add an existing Facebook ads account or follow the prompts to create a new one. Now you can start an automated campaign, create your own campaign from scratch, or promote (“boost”) existing Page content. Not sure if you’re ready for Facebook ads? I’ve got tips on when and how to start later in this article.
Create a Facebook Business Page
1. Sign in to Facebook with your personal account. Your personal information won’t show on your Page, but you can also create a new Facebook account with a work email address if you prefer.
2. Open the menu (the nine dots on the right side) and click Create, then Page.
open menu with nine dots and click create
3. To create your Page, enter:
a. Name: Your business name
b. Category: Start typing to see the available options. For example, “retail” or “restaurant.”
c. Description: A sentence or two describing what your business does. You can edit this later.
4. Congrats! Your Page is live. Click Edit Page Info to add more to your About section, add a website URL, and more. I’ll cover exactly how to optimize your new Page later in this article.
Get verified on Facebook (optional)
You don’t need it, but it helps. How do you get that little blue checkmark like the cool brands?
Hootsuite verified Facebook page
Verified Pages mean Facebook has checked to ensure the person or brand is who they say they are. It communicates trust (which is important since 72% of people say they distrust Facebook).
Technically, getting verified is as simple as filling out a form. But really, Facebook only verifies profiles and Pages belonging to businesses or well-known public figures.
It can be difficult to get a personal profile verified, but it’s quite easy for businesses of all sizes, especially if you have a physical location. The key is ensuring your proof of identity links are independent, non-promotional content from high-quality sources.
Check out our complete Facebook verification guide for more tips.
Open a Facebook ads account (optional)
It’s a good idea to set up a Facebook ads account even if you don’t plan to use it right away.
Once you have a business Page set up, go to Facebook Ads Manager (now part of Meta Business Suite). You can add an existing Facebook ads account or follow the prompts to create a new one.
Now you can start an automated campaign, create your own campaign from scratch, or promote (“boost”) existing Page content.
Not sure if you’re ready for Facebook ads? I’ve got tips on when and how to start later in this article.