For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: Please explain each of these separately and in full. product price service 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment: Security issues Privacy issues Ethical issues Legal issues ALL of the above four need to be related to the digital information world and marketing concepts for your product/service. Guidelines: Must be 4 pages excluding title and reference pages Include a minimum of 3 scholarly references Must be in APA format (title page, double spaced, in-text citations, reference page) Do not use random Google searches such as investopedia.com, wikipedia.com, etc.
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