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Mass communication is fundamental in shaping our cultures and communities. The impact of mass communication can come in a variety of forms.
The first major influence mass communication has on a society is its control over the distribution of news. In our society, the purpose of the news media is to hold the government and each other accountable.
The manner in which information is spread can impact society in an array of ways. This brings up the topic of framing in the media. Framing is how media outlets choose to cover and report information. The way a story is structured can greatly affect community beliefs.
One impact that I believe doesn’t cross people’s minds is the way mass communication affects what we as a society buy. In our society, information and news are free and available because of advertising. Advertising in our society affects what we eat, what cars we drive, and can even impact where we live.
Another way mass communication can shape our culture is through entertainment. Entertainment can be a variety of things, like movies, television, gaming, social media, and music. Cultural norms and beliefs displayed in entertainment can shape a society. Some people believe that violence in video games has a direct impact on gun violence in American culture.
I would also like to discuss the impact mass communication has on our society’s politics. For one, mass communication plays a huge role in crafting our public discussion of politics through social media. Mass communication also allows political candidates to debate topics for the whole world to see. Although it allows us as a community to view the debates between candidates, the way in which the debates are conducted affects our society. The time constraints of political debates on television have caused our society and our politicians to rely on zingers instead of thoroughly explaining ideas.
There are too many facets of our society that are impacted by mass communication to list them all in this short essay. To sum up this quick essay, communication can influence our communities education, beliefs, values, purchases, and politics.
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