What roles does language play in how Uber shapes its identity? Think about our o

What roles does language play in how Uber shapes its identity?
Think about our own experiences with services like Uber, Lyft, or Airbnb. These companies claim that both you and the person providing the service are both merely “end users” of their software, you are not a customer, and the driver or host is not a worker. Is that how it feels when you use these services?