– The head of discovery at YouTube confirmed that the YouTube algorithm favors s

– The head of discovery at YouTube confirmed that the YouTube algorithm favors small channels and is dedicated to helping them break through on the platform.
– YouTube has a team dedicated to helping small creators get discovered.
– Thousands of channels hit 300 subscribers per day.
– YouTube faces a problem with the “explore-exploit” balance, where the algorithm either gives viewers videos they already like or tries to introduce them to new content.
– YouTube is trying to fix the problem of great videos with no views by promoting smaller channels to more people to determine if they are well-performing.
– This algorithm shift has been noticed by some creators, who are seeing smaller channels recommended to them on their homepage.
– Using licensed music and sound effects from Epidemic Sound can help creators monetize their videos.
– Viewers can get 50% off an annual personal plan from Epidemic Sound by using the code THINK50 at checkout.
Todd, the head of discovery at YouTube, has confirmed in a video that the YouTube algorithm favors small channels and that they will be pushed more into the algorithm. YouTube has dedicated teams to ensure that small creators can break through on the platform. Todd explains that YouTube is trying to find a balance between the explore and exploit problem, where the algorithm either shows viewers the same types of videos over and over again or fails to promote new videos or channels. They are trying to fix the problem of new videos with no subscribers not getting enough traffic to determine if it is a well-performing video. However, due to feedback from viewers wanting to discover new channels and topics, YouTube has made promoting smaller channels a part of the algorithm. The algorithm shift has been noticed by some creators who are now seeing more small channels recommended on their homepage. Epidemic Sound, a website for licensed music and sound effects, is offering a 50% discount on an annual personal plan with the code THINK50 at checkout.
Bullet Summary:
– The YouTube algorithm favors small channels and they will be pushed more into the algorithm
– YouTube has teams dedicated to ensuring that small creators can break through on the platform
– YouTube is trying to find a balance between the explore and exploit problem
– The algorithm shift has been noticed by some creators who are seeing more small channels recommended on their homepage
– Epidemic Sound is offering a 50% discount on an annual personal plan with the code THINK50 at checkout.