Specifically, the following critical elements must be addressed:
Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them.
Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, what are the revenue streams the sports organization or property attempts to develop? How is this role involved with the marketing and promotion of these products and services?
Explain how this career supports these marketing strategies in navigating industry trends. For example, how would the career you chose support strategies surrounding the trend toward mobile technologies?
Explain the impact this career has on attracting new spectators, investors, and talent. For example, how does this role impact the organization’s ability to attract new fans or sponsors?
Finances: In this section, you will discuss the financial principles and business practices used, specifically, in the sports industry.
Describe the revenue structure or business model of the sports organization or property. Consider questions like the following: How do revenue structures or business models impact the financial aspects of the sports organization or property? How are ticket prices and salaries set? How are sponsors and naming rights acquired?
Explain how these finance-related business practices and principles have impacted profitability within the sports industry.
Explain how this chosen career role would be involved in business practices and principles from a financial perspective.
Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.
Milestone Two Rubric
Marketing: Strategies and Activities
Describes marketing strategies and activities that are relevant to the career
Marketing: Industry Trends
Explains how the career supports the marketing strategies in navigating industry trends
Marketing: Spectators, Investors, and Talent
Explains the impact this career has on attracting new spectators, investors, and talent
Finances: Revenue Structures and Business Models
Describes revenue structures and business models used within the sports industry
Finances: Profitability
Explains how the finance-related business practices and principles have impacted profitability within the sports industry
Finances: Career
Explains which business practices and principles are relevant to the selected career
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
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