Participation in all assessment activities stated in this document is required.

Participation in all assessment activities stated in this document is required. An overall course total of 70 points is required to pass the course. Due dates and
times are always in Geneva time.
Course MSTCO303 – Innovation in Materials and Technology (3CH/4ECTS)
Instructor Edel Drage
Assessment 2- Final
Description Due date and
time
Weight of
course total
Task Description: The students have to develop a communication strategy for the implementation of a new material
/technology across the different product categories of a world-leading firm.
Core Aim:
With the help of research, analysis, and insight from this course, the students should be able to roadmap the feasibility of a worldleading brand to reach Net-Zero Emissions in all production by the year 2050.
Core proposal: World-leading label
Core problem: Sustainability
Core challenge: Net-Zero by 2050 in all production
Core Objectives:
To find the dialogue between material, function and form, where the product starts taking form.
To get an insight into the digital manufacturing process
To come up with a socially responsible production
Core Outcome:
Innovative solution based on new technology development
Long-term and stable customer satisfaction & long-term financial growth (preferably built on an omnichannel approach)
Assessment type: Written
Criteria
Wordcount: 2500
Upload as a pdf document in Moodle
For further details of this assessment task, please consult the activity description on the relevant week of the course site.
INSTRUCTIONS
To help you structure:
Task name
Table of Contents
Executive summary
PART 1 (Wordcount: 500-600)
Material Understanding
A brief introduction to the evolution of materials through the different decades
Material classification; different families of materials
The Problem; Future Scenario
New Material/Technology Introduction
Technical and sensorial properties:
Applications:
Circular Design Thinking:
Company Introduction
History, heritage, mission, vision, values, and product range (from its beginning until today)
Sustainable communication strategy analysis
– Environmental Certainties / Uncertainties (PESTEL)
– Certainties / Uncertainties by applying the material or technology (SWOT)
The problem contextualized
Narrative
PART 2 (Wordcount: 2000)
Proposal of New Application
Develop a justified marketing plan for the brand, built on an omnichannel approach
3 SMART Marketing Objectives
Objectives Explained
Tactics
Propose 5 marketing activities the brand can apply with the purpose to reach net-zero emission, with justified tactics and KPIs.
Schedule
When, to whom, with what product, and in which channels
Campaign Summary
Place:´
Market:
Targets:
Approach: Omnichannel
Product:
Tactics:
Channels:
Marketing content:
Timeline:
Conclusion
References
FORMAT
Your submission must meet the following formatting requirementsWordcount: 2500
Upload as a pdf document in Moodle
For further details of this assessment task, please consult the activity description on the relevant week of the course site.
INSTRUCTIONS
To help you structure:
Task name
Table of Contents
Executive summary
PART 1 (Wordcount: 500-600)
Material Understanding
A brief introduction to the evolution of materials through the different decades
Material classification; different families of materials
The Problem; Future Scenario
New Material/Technology Introduction
Technical and sensorial properties:
Applications:
Circular Design Thinking:
Company Introduction
History, heritage, mission, vision, values, and product range (from its beginning until today)
Sustainable communication strategy analysis
Sustainable communication strategy analysis
– Environmental Certainties / Uncertainties (PESTEL)
– Certainties / Uncertainties by applying the material or technology (SWOT)
The problem contextualized
Narrative
PART 2 (Wordcount: 2000)
Proposal of New Application
Develop a justified marketing plan for the brand, built on an omnichannel approach
3 SMART Marketing Objectives
Objectives Explained
Tactics
Propose 5 marketing activities the brand can apply with the purpose to reach net-zero emission, with justified tactics and KPIs.
Schedule
When, to whom, with what product, and in which channels
Campaign Summary
Place:´
Market:
Targets:
Approach: Omnichannel
Product:
Tactics:
Channels:
Marketing content:
Timeline:
Conclusion
References
FORMAT
Your submission must meet the following formatting requirements