In light of the absence of ethics approval for surveys and questionnaires, this

In light of the absence of ethics approval for surveys and questionnaires, this study adopts a qualitative approach. It involves analyzing advertisements from brands like Fair & Lovely and Ponds, along with scrutinizing past interviews with Priyanka Chopra. The methodology integrates semiotics to uncover symbolic meanings in the ads and discourse analysis to unveil Chopra’s identity shaping through language. This combined analysis will aim to reveal the intricate interplay between media, celebrity representation, and cultural narratives.