After watching the video above, respond to the questions below for your second post to this week’s discussion. In this video, Sinek makes the assertion, “You can’t have an agreement until what somebody hears and what somebody says is exactly the same…” (Sinek, 2011).
In the first video, Basic Points of Marketing, how did the new sign ensure that what people heard was in line with what the homeless person was saying?
How does Sinek’s assertion relate to consumer behavior?
Consider the people who donated to the homeless person’s cause after seeing the new sign. Before and after contributing, what thoughts may they have had that illustrate the five steps in the consumer decision-making process?
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