Cha. Managing Business Marketing Channels. Ch. Supply Chain Management. Ch. Pric

Cha. Managing Business Marketing Channels.
Ch. Supply Chain Management.
Ch. Pricing Strategies for Business Markets.
Initial Postings:
Read and explain each above topics on the assigned readings for the week. Then post what
you thought was the most important concept(s), method(s), term(s),
and/or any other thing that you felt was worthy of your understanding in
each above 3 topics.
Other sources are not required but feel free to use them if they aid in
your discussion.
Also, provide a graduate-level response to each of the following questions:
Describe
why it might be necessary for a business-to-business firm to serve some
customers through representatives, some through distributors, and
others exclusively online, and still others through a direct sales
force.
Adopting
the perspective of an organizational buyer, carefully illustrate how
the most economical source of supply might be the firm that offers the
highest price but also the fastest and most reliable delivery system.
Explain
why it is often necessary for the business marketer to develop a
separate demand curve for various market segments. Would one total
demand curve be better for making the industrial pricing decision?
Explain.