Below is an example of how it is supposed to look like please follow this and co

Below is an example of how it is supposed to look like please follow this and complete it. I have completed a good amount of it but I need help completing it and help correcting it.
Example 1: Water Filler Cooler
Innovation Concept
The Water Filter Cooler will be a standard hard cooler that is fitted with a water filtration system. As the ice inside the cooler slowly melts the water that is produced will automatically be filtered through a charcoal filter and stored in a reservoir making it safe to consume by the user. The top half of the cooler will have the same function and use as a standard hard cooler, the filtration system and reservoir will be housed in the bottom half. This provides a benefit to the user in that melted ice water no longer goes to waste and will provide them with an additional safe source of hydration when they are outdoors for long periods of time. This is a continuous innovation as it still functions as a standard hard cooler only now with the added water filtration feature.
It must provide an overt benefit to a user.
The Water Filter Cooler benefits the user because it allows them to have an additional source of hydration when working outdoors. By filtering out melted ice water the Water Filter Cooler takes advantage of a resource that would typically go to waste for most users.
It is unique and not easy to imitate.
The Water Filter Cooler is not easily imitated because it is a patented design, this prevents market competitors from copying it. Currently no other company offers a cooler that is capable of filtering the melted ice water.
It is feasible and can be implemented.
The Water Filter cooler is the same overall design as the hard coolers that Yeti already produces so there is no issue with production in that regard. Additionally lots of charcoal water filters are available, Yeti could either partner with another company or manufacture their own. Yeti would be the first company to bring the two products together allowing people to get more uses out of a single product.
Its Return Exceeds Its Cost
The cost of the Water Filter Cooler is exceeded by its value because it offers the user more than one use in a single package. And although the Water Filter Cooler is more expensive than a standard hard cooler, its added features justify the increase in cost. Additionally although ice is relatively affordable, the Water Filter Cooler allows the user to get more value and uses out of the ice that they were going to purchase for their cooers anyway.
It offers a complete value proposition
Water Filter Cooler proposition statement:
Target Market: People that spend long periods of time outdoors frequently.
Benefits Offered:
Functions as a standard hard cooler
Has the added benefit of a built in water filter
Reduces waste
Estimated Initial Price Range:
Team 19 estimates that the cost of the Water Filter Cooler will be 15-20 percent more than a standard cooler that does not feature a water filter. It provides value to the customer because it allows them to get multiple uses from a single product. Additionally, the Water Filter Cooler can be used in emergency situations as a way to access clean drinking water.
III. Company, Products, Markets
Yeti coolers was started in 2006 with the goal of creating a cooler meant to stand up to the toughest conditions, that didn’t need to be replaced each season. The company was started by two brothers that had a passion for life outdoors. They wanted to create high quality equipment that could stand up to the rigors of hunting, fishing, ang general outdoor use. They saw flaws in the coolers that were currently available as the ones that were out during that time were flimsy and did not hold up to the abuse that hard use subjected them to.
Yeti creates premium products meant to be used every day in the field, by serious outdoor enthusiasts. They were “developed through necessity and first hand experience” (“OUR STORY”, n.d). Yeti now offers a wide variety of outdoor goods, and equipment. Their most popular offerings are still their famous hard coolers, that they became known for early on, as well as a line of insulated stainless steel cups and mugs.
Committed to their goals of preserving nature and being as sustainable as possible, Yeti now offers a buy back program. Although their products are well engineered and built to last, Yeti understands that nothing lasts forever (“Yeti Rescues”, n.d.). With their buyback program customers are able to return their, no longer usable, stainless steel items in exchange for store credit. In addition to this they resell used items, through a program known as “Yeti Rescues”, at a discounted price.
OUR STORY. (n.d.). https://www.yeti.com/stories/dispatch/our-story.ht…
Yeti Rescues. (n.d.). https://rescues.yeti.com/
IV. Company Fit
The Water Filter Cooler fits into Yeti’s line of products because it conforms to Yeti’s mission of providing the most useful equipment possible to their customers. Yeti appeals to a segment of the market that spend a great deal of time outdoors and the water filter cooler assists these people by allowing them to get several uses out of a single piece of equipment, as well as a backup way to purify water in the case of an emergency.
V. Intended Target Market and Competition
The Water Filter Cooler targets buyers who spend long periods of time outdoors such as hunters, fishermen, campers and construction workers. Although there are other manufacturers of both coolers and water filters, Yeti is the first to offer a product that combines the two.
VI. Features, Functions, and Benefits of the Innovation Concept
The Water Filter Cooler features a standard hard cooler on top that is insulated and functions the same way a standard hard cooler would. The cooler will have a false bottom that the ice sits on. As the ice melts it will drain through a charcoal filter and the water will be stored in an insulated reservoir on the bottom of the cooler. There is a valve on the outside of the cooler that allows the user to open up and drain the filtered water for drinking. This benefits the customer because it provides them with a product that can be used as a standard cooler with the added benefit of a water filtration system for hydration purposes.
VII. Competitive Differentiation of the Innovation Concept
The Water Filter Cooler is different from current alternative offerings in the industry because of its self contained water filtration system. The water filtration system greatly increases the benefit of the product to the customer because it gives them more ways to use the product to better their lives.
Describe the sustainable competitive advantage of the innovation concept; see “Sustainable Competitive Advantage” in Modules.
VIII. Critical Risks and Limitations
One critical risk to the Water Filter Cooler is that another company could imitate it and add a water filtration system to their own products. The patented design of the Water Filter Cooler will mitigate the risks of imitation from the competition. Another potential risk is that users will feel that the cooler is too small due to the space taken up by the water reservoir and the actual filtration system. Team 19 has determined that Yeti can mitigate the risk of size by making the filtration system removable for when customers feel that it is not necessary. This will give the cooler more flexibility as a tool for the user.
This is what I have completed so far feel free to edit or change anything.
Innovation Type:
Ice-making cooler
Innovation Concept
The concept of this innovation is to attach an ice machine to a cooler and make 2-in-1 innovation. This will provide a convenient way for people to have access to ice while they’re out and about, without having to make a separate trip to get ice. This would save people time and money since they wouldn’t have to buy bags of ice separately. Not only will it save time and money but it is also considered environment friendly since it would reduce the amount of plastic waste that comes from buying bags of ice. Furthermore people wouldn’t have to worry about running out of ice since they have a constant supply. It would be more efficient since people wouldn’t have to wait for ice to freeze in trays, they could just use the ice whenever they need it.
It must provide an overt benefit to a user.
Overall this innovation has many benefits to its users. The top five benefits I came up with are convenience, portability, refreshing drinks, easy access to ice, and environment friendly reducing bag usage. The ice-making Cooler benefits the user because it allows them to get the same function from the normal cooler we are used to with a better quick making everything easier for them. The ice-making Cooler gives the user a longer life expectancy of their beverages and snacks to stay cool rather than a standard hard cooler which ends up with the ice melting and the possibility of no more ice nearby to refill your cooler.
It is unique and not easy to imitate.
The ice-making Cooler is unique because none of the current coolers offer this exact feature. The ice-making Cooler allows time and money saving actions with a longer cooling time life expectancy separating it from the competition of other coolers. The whole idea of this product is that it makes actual ice cubes similar to the way a freezer would convert the water to ice through a small tank. Some currently available products get cold enough to freeze beverages, and snacks making them essential portable freezers. I haven’t seen a product that gives a good distribution and combines the two ideas in a simplified way.
It is feasible and can be implemented.
Fortunately this idea is very feasible. It would be a slightly larger sized cooler when compared to an average sized one, with a small addition being the tank to generate ice cubes. It combines the functionality of a cooler with the convenience of ice-making.
Its Return Exceeds Its Cost
The ice-making cooler is more expensive to manufacture than a standard hard cooler by about 20-25 percent. This added partition however offers a ice-making tank function as it can be used to make ice in the cooler. The slight increase in manufacturing cost that will be passed onto the customer are greatly offset by the increase in useability. It will eventually end up saving lots of money and plastic waste.
It offers a complete value proposition
Ice-making Cooler proposition statement:
Target Market: Campers, outdoorsmen, people that work outdoors, construction workers, outdoor events for families.
Benefits Offered:
Estimated Initial Price Range:
Company, Products, Markets
Company Fit
Intended Target Market and Competition
Features, Functions, and Benefits of the Innovation Concept
Competitive Differentiation of the Innovation Concept
Critical Risks and Limitations