Your friends are planning to start a coffee shop in UK and have appointed you to

Your friends are planning to start a coffee shop in UK and have appointed you to undertake the research into business environment of the UK coffee shop industry. You are expected to present a report analysing the market structure and external environment (both micro and macro) and provide recommendations on the area of concern for the business. Your report should contain both the introduction and conclusion.
You are required to use relevant theories and models to properly analyse the case study.8 pages/2000 words
15 sources, within 5 years of publication
Harvard style
Do NOT use CHATGPT or Chatbolts of anykind whatsoever, else I will request for a refund. Did ONLY if you can you it please. Thank you
These tasks address LOs 1, and 4
LENGTH 2000 words

Please note the following when completing your written assignment:
Writing: Written in English in an appropriate business/academic style
Focus: Focus only on the tasks set in the assignment.
Formatting: Report
Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in the Harvard style.

marking criteria and Student FEEDBACK – ASSIGNMENT 2

This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers use a similar format to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria Applied
Marks available
Marks
Awarded

1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.

Providing evidence of the appropriate reading/ references that form the basis of the insights in your essay.
15

2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.

Demonstrating familiarity with the selected concepts/ models used in your presentation.
20

3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence

Demonstrating conceptual insights into the potential values of the selected academic concepts/ models.
20

4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

Applying your conceptual insights to successfully address the situations faced by your chosen organisation. Making recommendations for future plans and strategies.
30

5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.

Quality of the presentation.
Potential effectiveness in terms of getting your messages across to your intended audience. Clarity of expression (incl. accuracy, spelling, grammar, punctuation, and numeracy).
15

TOTAL
100

Assignment Mark (Assessment marks are subject to ratification at the UoS Assessment Board.These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )
72 Hour Late Submission Penalties (tick if appropriate)
%

Learning Outcomes tested
(from module descriptor)
Assessment CriteriaTo achieve each outcome a student must demonstrate the ability to:

Demonstrate an understanding on the key elements of the internal environment of organisations and the interaction with the external environment.
The essay task enables the student to demonstrate an understanding of how organisations make decisions based on the external environment. In this case, the impact that demand has had on prices of goods.
The case study enables the student to demonstrate an understanding of how the market economy works and the principles of government that create the framework for it.
In the essay the student is required to look at the market situation within the United Kingdom, with reference to a specific business environment.
The case study provides the student with the opportunity to look at the macro environment and at how specified countries are impacted by international economic scenarios.

Identify how a market economy functions and the role of government within it

Examine the economic environment within which businesses operate in the United Kingdom

Examine the global business environment and explain why countries benefit from trade with each other.

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