For your assignment, you will consider the impact of trends in economics, politics/regulations, culture, demographics, and the natural environment play in the development of international marketing plans and strategies.
Building off your work from the first paper (e.g., your ideas, your chosen country for expansion, your plan for multicultural marketing, etc.), you will discuss the impact of these external factors on the development of your marketing approach.
Some questions to consider:
What is happening in the economic environment and how will it impact your approach?
What is happening in the political and legal environment and how will it impact your approach?
What is happening in the cultural and social environment and how will it impact your approach?
What is happening in the demographic environment and how will it impact your approach?
What is happening in the natural environment and how will it impact your approach?
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