Why is a strategic plan important for social media? Identify three reasons why

Why is a strategic plan important for social media? Identify three reasons why a strategic plan is necessary for a social media campaign.
What is the difference between a goal statement and an objective statement?
What are the components of a social media communication audit?
Identify the five concepts of a SWOT analysis. Where do strategic implications come into play for a social media campaign?
What different strategies can be incorporated in a strategic plan in social media, and why is each of these important?
What are some of the elements involving insights? What are the ways in which insights are brought into a social media strategic plan?