Part One
Create a PowerPoint to market your selected project for the final strategic plan. The presentation should be a one-minute pitch for the product or service in your selected project. The commercial should be innovative and demonstrate a creative approach to the target population and geographical area. The pitch must contain a corporate branding for Acme Medical Center that readily identifies the organization. Utilize the speaker’s notes box to write what you would “say” in an actual presentation.
Part Two
The second part of your presentation should be a written discussion of the targeted population, rationale for selecting the content and presentation of the commercial, and how the branding of Acme Medical Center was developed. This should follow APA formatting and include proper references and citations.
THE BELOW INFORMATION IS WHAT I AM WRITING MY STRATEGIC PLAN ON AND THE ATTACHED FILES WILL SHOW YOU THE INFORMATION I HAVE GATHERED SO FAR:
Scenario B
Goal: Plan for a full-service cafeteria and catering service in the medical center
Objectives:
• Design a 300-seat food court with 12 bays
• Market food services to customers in medical center and surrounding area
• Develop menu items based on diverse ethnic populations of community
Deliverables:
• Healthy menus for 14-day period for the full-service cafeteria
• Develop a list of catering items available
• Supply marketing materials for Food Court vending area
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