How do firms coordinate facebook, instagram, and twitter with blogs?

Understanding Information Technology associated with eCommerce is critical to strategy and success. Unless the various components of eCommerce are known, and in particular their relationship to each other, effective, ongoing business decisions cannot be made.
Directions
As with most all discussions, make your initial post on Thursday. Review classmates’ comments and provide feedback to at least two of your classmates at least by Sunday. Make sure your postings are respectful and contribute to a friendly and helpful learning environment. You should be able to do the research online. Comments should be no more than a full paragraph but must be complete thoughts/opinions. Here are some hints for posting to Discussions:
When you respond to your peers, be sure that these responses are substantive (pertain to content and are not just comments such as “That was very interesting”). Write a 20-word minimum for each response). Comment on any valuable ideas received from them or helpful suggestions you might have for them. Read as many of these as possible as they will be helpful to you in your own future studying in this class and in others.
You can type directly into the discussion thread text box.
Question
How are blogs being used for marketing? What are the benefits? How do firms coordinate Facebook, Instagram, and Twitter with blogs? Who do blogs cater to? Discuss blogs and viral marketing. Explain how advertising networks integrate into placing ads on blogs.
A minimum of three paragraphs is expected. Use the text and research where you may be unclear in order to be clear and complete in the initial post. Remember to use APA for citatiobcins and references. (See Library Resources.)