Based on their research students are required to provide the following analysis.

MMGT6019 Individual Assessment (40%) Instructions & Guidelines
The individual assignment is an analytical report on a new venture (NV) ’s business strategy in
non-traditional markets. Students can select an NV of their choice. After selecting an NV,
students need to research on the development of the company, evaluate the company’s
current strategy, and propose new strategic initiatives.
Based on their research students are required to provide the following analysis.