For this assignment, you are to conduct a brief environmental scan for the Penn State World Campus.
You must include each of the marketing-environment factors discussed in the lesson (PESTLE):
political forces
economic forces
social and cultural forces
technological forces
legal and regulatory forces
environmental forces
Your discussion of each environmental factor must include at least one quality source, properly cited using APA 7 in-text citations and a references list at the end.
Note: This does not need to be a formal essay. A paragraph for each force is acceptable.
Finally, in a paragraph or two, identify one specific opportunity and one specific threat based upon your findings in the environmental scan.
Any information contained in this paper that is not supported by a quality source will not receive credit. Refer to the lesson for examples of quality sources or contact a librarian for more details.
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