Reading: Marketing Management Chapter 3: Elements of Marketing Strategy, Planni

Reading: Marketing Management
Chapter 3: Elements of Marketing Strategy, Planning, and Competition
Develop a response using the following to guide you:
Identify a product/service of your choice.
Provide the description of your product (at least 250 words) and market (at least 250 words).
Identify your segment, target market, and positioning strategy (at least 250 words).
Develop a SWOT analysis with at least four points for each dimension.
Develop a PESTLE analysis with at least four points for each dimension.
For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
Text book:
Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.