For this week’s assignment, you will select an existing well-known company (e.g.

For this week’s assignment, you will select an existing well-known company (e.g. Coca Cola, Nike, etc.) of your choosing to investigate and analyze. You will use this same company again for Week 2’s Individual Social Media Company Recommendations assignment.
Assignment
Write a paper addressing the following:
Company Overview: In the first section of your paper, you will conduct research and share your findings to provide a company overview. Conduct research on your company and learn the basics. When was the company founded? Where is it headquartered? What types of products/services do they offer? Where do they offer their products/services? Who are their major competitors?
Traditional Media Presence: In the second section of your paper, you will conduct research and share your findings about your company’s traditional media presence. Conduct research to determine and discuss how this company is using traditional media (television, radio, print, direct mail, etc.). Choose two forms of traditional media your company is utilizing and discuss them. Include images to illustrate the chosen examples.
Social Media Presence: In the third section of your paper, you will conduct research and share your findings about your company’s social media presence. Conduct research to determine and discuss how this company is using social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc.). Choose two forms of social media your company is utilizing and discuss them. Include images to support your information and discussion.
Supporting Sources
Closing staatement
Your paper must be written in APA format, include a cover page and a reference page, and include a minimum of 2 supporting sources. The paper length minimum is 300 words. Topics should follow the same order listed in the assignment directions and include headings to identify each major section.
REFER TO RUBRIC FOR WHAT IS REQUIRED IN THE PAPER !