Book: Dess, McNamara, Eisner, & Lee. Strategic Management: Text and Cases 10e, 2

Book: Dess, McNamara, Eisner, & Lee. Strategic
Management: Text and Cases 10e, 2021 © McGraw-Hill,
Inc.
ISBN-10: 1259900053 ISBN-13: 9781259900051. CONNECT version.
Chapter 6 Corporate-Level Strategy “Creating Value Through Diversification”
Case presentation: FreshDirect (Case 7) on Page 136
Case 7: FreshDirect (mheducation.com)
Chapter 6:
Corporate
–
Level Strategy:
Creating Value through Diversification
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