1- Why would it be a concern if a hotel team cuts expenses to get to profita

1- Why would it be a concern if a hotel team cuts expenses to get to profitability?
2- Why are metrics so critical within the analysis of customer experience and profitability?
3- What are three of the metrics that look at both customer experience and profitability.
4- What in your words, is the theory behind the “Lifetime Value of a Customer”
5- In the HBR article “Do rewards really create loyalty”, what was the insight that O’Brien and Jones were bringing forward?
6-What were the biggest insights from the Omnichannel- Consumer Payments?