For this assignment, you will choose any social issue on which you have an opinion, from the mundane to the profound. You may choose an issue that has multiple viewpoints, but you will consider only your own viewpoint and one other. You will examine this issue from both sides in the media (television, the internet, social media, etc.). Your goal will be to find elements of social cognition, persuasion, attitudes, and social influence in the media on both sides. How are media elements making the case for the sides of this issue? You must then present both sides in an objective and unbiased way, using only course concepts and media examples.1. Choose an issue to discuss. It can be any social issue, from whether college athletes should be paid, to minimum wage, to social equality for transgender individuals, to race and voter suppression, to mask mandates, to online dating. Choose something that interests you, that is social in nature, and that has at least 2 CLEAR sides.
2. Gain a deeper understanding of your conflict and of the sides and groups involved. You will want to focus on whatever the “major” sides/opinions are in the conflict for ease of completing the assignment.
a. First, read quality, relatively unbiased popular sources (e.g., major news outlets). Be sure you avoid confirmation bias by reading multiple quality viewpoints as well as any relatively unbiased sources you can find.
essay guideline
1. Introduction
a. Introduce the reader to your area of conflict. Give a brief history of the issue. What are the “sides” you’ll be discussing, and who are the stakeholders? What are the social implications of the issue?
2. Paper body
a. Find evidence in your media sources of support for the two sides of the issue that you’ve chosen to explore.
b. First, describe how are the sides using the media to persuade people to come around to their way of thinking? How are they playing into social cognitive tendencies? How do they attempt to change attitudes? What influence techniques are they using?
c. Next, compare and contrast the sides’ techniques. Are they using different strategies? Which one is more effective than the other, and why?
d. You should use 8 course concepts when expounding on these ideas. You can apply concepts to either or both sides, but you must use 8 unique concepts.
e. You are not attempting to support a side or persuade the reader to choose a side. You are describing how stakeholders on both sides are using social psychology (through the media) to be persuasive. Your writing should not show bias.
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