Name the area’s largest employers; this firm isn’t afraid to take on their insurers.
- Avoid passive voice when possible.
- Advise the reader that its in their best interest to contact their physician and a lawyer, and other facts that are objectively true – but dont engage in any puffery (e.g. the attorney is committed to helping victims of defective drugs recover).
- Were trying to reach clients when theyre starting to Google lawyers – so less advice about what to do AT the scene of an accident and more advice about how to handle bills, insurance companies, etc
- Less accident prevention advice unless the topic calls for itthey’re on a lawyer’s website because they’re already injured in an accident, so that advice comes to them too late. Think instead about what the negligent party could have done to avoid causing the accident, and a little less about what the injured party might have done betterso squarely lay the blame on the other party.
- Please dont discuss comparative negligence or percentages of fault at all.
For FAQs – Ask and answer at least five questions. Look for an existing page on the client’s site. Cover topics it doesn’t address. What specifically about this geo makes them more likely or injuriousspecific weather, intersections, traffic volume, terrain etc.
Introduce firm/why hire us, list and link to relevant case results if available, list specific local areas with high accident potential, provide strong CTA; what specifically about this geo makes them more likely or injuriousspecific weather, intersections, traffic volume, terrain. Add a few FAQs.
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