Please synthesize the content of the 2 key articles on customerdelight and relat

Please synthesize the content of the 2 key articles on customerdelight and related topics that we discussed in class.
The synthesis should not:
Be a summary of the papers
The synthesis should:
Look for similarities and differences
Identify what is complementary and what is contradictory
Make a recommendation as to what are appropriate customer delight strategies in different service contexts.
The synthesis should be no more than2 pages (1.5 spacing, moderatemargins) in length. Citations/ References extra.
Basically, you are just going to compare and contrast 2 articles and give a recommendation. 

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