Assume for a moment that you are in marketing for Staples (the office supply company) and that the clients you are responsible for are business users (not end-user consumers). What five business market segmentation variables do think will be most useful to consider as you move toward honing in on the Staples business target markets with the best ROI? Justify your choice of each.
Guidelines:
- Must be 1.5 pages excluding the title and reference pages
- Must be in APA 6th or 7th edition
- Must reference the concepts motioned in Marketing Managment sixteenth edition
- Must use at least two (2) references including the marketing managment sixteeth edition text book
- References must be from industry or trade publications, journals, etc. random Google searches will not be accepted.
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