these are the instructions
Choose a business to spend $5,000 on advertising. Choose at least 5 different mediums.
(100 points: 90% content justify the mediums for your target market; spelling and grammar count 1pt. each) Proofread carefully
(DO NOT USE T-shirts, BUSINESS CARDS, or FLYERS for this project)
DO NOT USE THIS SHEET TO FILL IN AND SUBMIT. CREATE A NEW WORD DOCUMENT AND
Research traditional and nontraditional types of media and choose the best use of your budget. Choose the mediums that your target market will see or hear.
Create a table or use excel like above to list your FIVE choices. Your columns might be different depending on what you choose to buy. If you buy the Leader you will list size of ad, cost, and how many times you will run the ad.
Explain your Objectives, strategies, and tactics for what media you buy; one-page minimum plus chart (example above).
INCLUDE A WORKS CITED PAGE with in text citations.
OBJECTIVE: Describe what you want to accomplish by using these mediums for your product. STRATEGY: HOW ARE these mediums going to achieve your objectives?
TACTICS: DETAILS of your strategy.
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