This paper is based on the Management Decision Case, Reaching Millennials throug

This paper is based on the Management Decision Case, Reaching Millennials through New Product Innovation at Campbells Soup.
Discuss the questions at the end of the case drawing from your learning on core product, Product Life Cycle, product line, product extensions, and product innovations.
Your readings of Zorfas(2016), Hamilton (2017), and Simester (2017) are also highly relevant to this paper.