Task 8

Ethical & Social Responsibility in Marketing

Ethical marketing is an ideology that has as its central
focal point honesty, fairness and responsibility. Although wrong and
right can be construed as subjective, in general a basic set of
guidelines can be implemented to ensure the company’s intent is
broadcasted and achieved.

Moreover, since most businesses are cognizant of the
fact that consumers are savvy and opinionated, it is imperative that
firms devise an ethically sound marketing plan and integrate it into all
aspects of their marketing mix.

 

Assignment:

Read the following and respond:

Discuss the role of
ethical and social responsibility in achieving a business marketing
objectives. What effect does ethical and social responsibility practices
have on consumer behavior?

Requirements:

• Minimum Page Length – 2 full pages (excluding title/header and
  reference list); 12-point Times New Roman; double spaced; and page
  numbering.
• Be sure to answer the entire question to receive maximum credit for this task.
• Use and include information from the weekly course content and
  outside sources to support the conclusions contained in the paper.
• All sources should be cited in proper APA format (in-text citations and a reference list).

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