The Case Study is included in the files, you must use the case study and base the paper of of it, all the instructions from my professor are pasted below, if you need any more instructions text me (201-466-0507) i will tip you if you do a great job just text me, MKTG 290: Case analysis- online discussion
In this course, we will use cases to illustrate good or bad practices in marketing
through real world examples. We will analyze these examples to go deep and
understand not just the symptoms but also the underlying causes for the given
success or failure. We will also track the issue discussed in the case to see its
development over time. In order to achieve this we will focus on 2 cases (3 if you
count the practice optional case) over the semester and analyze them following the
outline below.
Access the case online – go to the library home page- look for a tab called Course
Reserve- click on it- enter my last name in the Search box and follow the instructions.
Read the case, and then create five sections:
1.
Introduction. In the introduction section, summarize the case very briefly (no
more than half a page) and identify the textbook concepts discussed in the case.
Further, identify the specific issues that the company is facing (you may use bullet
points). This section should not exceed 1 page.
2.
Analysis and coverage of the theory from the textbook. In the second section,
answer the questions after the case and use external sources to support your
reasoning, mainly use the information from the textbook but also try to find other
reliable sources. Your opinion is not enough; you need to back it up. Make sure
that you use APA format for in-text citations. You may use this source for
guidance:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_
style_guide/in_text_citations_the_basics.html
3.
Updates. In the fourth section, provide relevant updates about the company and
the case. Again, use reliable sources and cite them in-text and at the end of the
paper.
4.
Recommendations- based on sections 1, 2, and 3, what recommendations would
you suggest to the company, so that they can resolve the issues/challenges. Use
chapter concepts to solve the identified problems. You may use bullet points. If
one of the case questions in part 2 already asked you for recommendations, you
do not have to repeat them here, but you can expand them based on the updates
and new information you discovered in part 3.
5.
Cite your sources. Create a reference section using APA format. You may use this
source for guidance:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_
style_guide/reference_list_basic_rules.html
Write a 4 to 5-page paper (no less than 4 pages) in Word format using Times New
Roman, 12pt, double-spaced format with 1-inch margins. Use headings for each section
and write down each question before answering it.
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