S‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍tudents are required to write a 3,000 word (no more) critic

S‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍tudents are required to write a 3,000 word (no more) critical analysis of a UK based marketing communication campaign of a green or children’s product or service of their choice and to make a recommended change if it was to run in a second country. Students may choose any green or children’s product or service but it must be currently available for sale in the UK and it must have had an active marketing communications campaign since January 2021. Students will be provided with some formative feedback on their assignment durin‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍g Tutorials 8 and 9. As part of the critical analysis students must consider the mix of communications used, the different audiences being targeted, the objectives of the communications and the integration of the communications and any ethical and regulatory issues which may be appropriate. Following on from this analysis students must then discuss effectiveness of campaign considering the pandemic and provide recommendations if they want to re-run the campaign. and please write about Volvo the ultimate safety test in Gre‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍en MC

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