Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou have been hired as an assistant product manager for pers

Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou have been hired as an assistant product manager for personal products company. It is your job to plan and implement a marketing plan for the toothpaste division. The company currently has a very successful toothpaste on the market called “SMILE.” The target market for this product are families. It currently has a market share of 27‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍%. The COO has just announced that the R&D department has invented a new toothpaste that is designed for use by children. The new product works exceptionally well on growing teeth and decreases cavities by 10%. Is your job to plan a new marketing campaign for the product. Using the planning steps, create a plan to launch the new toothpaste‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.