What people say about a company online has become the single most important refl

What people say about a company online has become the single most important reflection of a company’s quality, reliability, and skill. It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. Some studies show that the 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions.
The marketing needs to taking an active role in developing, building, and protecting the online reputation of the product or brand. Some bad reviews could create a twisted perception of reality and killing a business
Assignment 5:
Read about the importance of the reputation and the shadow in the web of some brand or product. If the reputation goes bad, what possible solutions you can follow for improve the brand.
Develop a paper with your conclusions about these topics and how it’s possible modify strategies to improve reputation and adjusting the digital marketing. Support your ideas.