What basic policies should they adopt? Should they budget for zero sum, surplus or deficit? Why?

1. What basic policies should they adopt? Should they budget for zero sum, surplus or deficit? Why? Should individual shows expect to break even? Do their ratios and percentages need to change? How?
2. What research they do need to do to prepare?
3. Based on our income discussion and exercises, discuss the pros and cons of various income options, including perhaps raising ticket prices across the board, raising some ticket prices but not others, adding performances, marketing more, increasing contributed income, adding special events… or…?
4. Are there options to reduce expenses without sacrificing mission or marketing?
5. What conclusions will you take into creating the budget next week?
Rubric