Write a brief for senior decision-makers Your task is to write a brief for senior decision-makers in a government agency, analysing the rise of ride-sharing platforms and their impact on the greater economy in recent years. Specifically you will need to introduce the economic theories and/or concepts of the traditional taxi industry and compare and contrast (discuss similarities and differences) them with economic theories and or concepts that underlie the ride-sharing industry. To do this you should narrow your discussion to a specific jurisdiction , be it a city or a country. This will be followed by a dynamic analysis of how this shift has affected the relevant firms/owners, consumers and government policymaking and regulation pertaining to the shift away from protecting the taxi industry to living with the disruption to it arising from the phenomenal growth of the ride-sharing industry. Please follow the step-by-step instructions to cover in your brief: 1. Provide an executive summary of your assessment task 2. Introduce your case study analysis 3. Discuss the nature of each industry using economic theories and or concepts (. competitive, monopolistic etc) Firm behaviour can be used as a starting point, though you are free to look elsewhere as long as you can justify your position 4. Discuss the change in consumer behaviour using relevant theories and or concepts with respect to their move away from the taxi industry to the ride-sharing industry. 5. Discuss the impact on the demand for ride services as the economy shifts away from the traditional taxi industry to the ride sharing industry 6. Look at the potential (if any) trade-offs between efficiency and fairness, develop a position on the benefits and costs of providing government support to the owners of taxi licences as the value of their investment falls with the ride of the ride sharing industry. This can be linked, if you wish, to sustainable economic principles (one example, but there are others, would be whether ride-sharing is better than the taxi industry for the environment?). 7. Conclusion
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