Use different humanities theories and philosophical concepts. Involving Chinese

Use different humanities theories and philosophical concepts. Involving Chinese Confucianism or other traditional ideas and western philosophy e.g.Semiotics
I want to do this topic: the myth of monogamous families. First of all, I need a film or advertising posters, etc for my example (Like the cola poster inside the sample). Mainly want to discuss why only one man-one woman can form a family but no same-sex family.