The product can be of your own choice, as long as it′s a new product or a failed

The product can be of your own choice, as long as it′s a new product or a failed product, perhaps a new marketing strategy would make it better.
https://www.idsa.org/IDEAgallery?combine＝&%3Bterm_node_tid_depth＝All&%3Bfield_year_value＝All&%3Bfield_idea_award_level_value＝All