For this project, you will complete an organizer, an email recommendation, and a targeted message with explanation. In order to make the best informed decision about whether to move forward with a business partnership with a particular company, you will investigate some of the ethical issues that company may have faced, and communicate your recommendation to leadership. Understanding and following ethical guidelines will impact many decisions you make in life and in your professional career.
The local community is very important to Gauze and Effect. It is a relatively new nonprofit with limited funding, so it must consider any new partnerships very carefully. Business partnerships could have a major impact on the nonprofit and the communities that it serves.
For this reason, you will need to investigate one of the businesses and its involvement in a controversy. Your work will help Gauze and Effect decide whether to move forward with the proposed partnership.
Follow these steps to develop your analysis and recommendation:
1. Organizer
Choose a business to investigate. To learn more about each company, visit the Businesses and Ethical Dilemmas List. In this project, you will select one of the following companies to investigate:
Facebook and the data privacy controversy
Mylan and the overpriced medications controversy
Southwest and the safety violations controversy
Volkswagen and the falsified data controversy
Investigate your chosen business and its ethical dilemma. Use the readings in the Businesses and Ethical Dilemmas List to learn more about each company and the ethical issues it faced.
Once you’ve read the resources, use the Organizer to guide your analysis. You’ll need to recommend whether Gauze and Effect should move forward with the proposed partnership.
You can also conduct your own research on the topic. Be sure to select authoritative resources and cite them appropriately.
Analyze the ethical dilemma you chose. Use the Organizer to guide your analysis of the ethical issue and aid in your decision making.
If you conducted any of your own research, make sure that your sources are trustworthy. Remember to cite the sources you use.
2. Email Recommendation to Dr.
Next, write an email to Dr. that summarizes the ethical dilemma and gives your recommendation about the partnership. Your email should include the following items:
A brief summary of the ethical dilemma
A descriiption of how you approached the issue
Your recommendation: Should Gauze and Effect pursue the partnership? This should be based on your analysis of the issue in your Organizer from Part 1.
A justification for your decision: What other options might have worked? What were some of their advantages and disadvantages?
A discussion of how your own ethics impacted your decision: Does your decision align with your personal ethics and values?
3. Targeted Message with Explanation:
Dr. Lee agrees with your recommended position on the partnership. Now he wants to share Gauze and Effect’s stance with the local community.
He has asked you to create a proposal that explains how you will create this message. Your proposal should contain the following:
Your message to the community:
Change your message about ethics to fit a new context while staying true to the original idea behind it. Use the information you gathered in the previous steps to create your message to the local community. Your message should explain Gauze and Effect’s decision on the partnership. You could create anything, from a social media post to a press release.
Your approach to crafting the public message:
As part of your message to the community, you should also explain how you updated the content for a new audience. Make sure to explain how you used specific ethical theories to create your message.
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