the company you will be talking about is Toyota egypts car ou will not talk in g

the company you will be talking about is Toyota egypts car ou will not talk in general about it you talk only the toyta in Egypt pls follow the assimnet brife you will find questions that you will need to answer them all and i will send some points that will need to be cover all your research will depend on the secondary reasrch
Learning Objectives
❖Roles in the briefing process ❖Preparing a brief
❖The commissioning or buying process ❖Using the brief to choose a supplier ❖Client–researcher relationship ❖Ethical considerations
Research Brief Process
•Identify the business problem •Establish the need for research •Define the research problem •Identify the information needs •Establish the end use of information •Write this up in a research brief •Send it out to a shortlist of suppliers
Research Brief Process
•Client or client-side researcher
• Defines the problem
• Identifies the info needs (research objectives) • Prepares the research brief
•Researcher
• Helps with problem definition (or refinement) • Designs research to address the problem
• Presents clearly in a research proposal
Research Brief Process
What is the purpose of the
research brief?
Purpose of Research Brief
•To ensure potential supplier understands the problem •The context of the problem
•The info needed to address it
•The nature of the constraints
•Time and money
•In other words, to elicit sound research
Value of Research Brief
•Committing ideas to paper enhances • Quality of thinking
• Clarity of thinking
•Valuable aid to communication
•Acts as record for consultation and discussion •Useful at the end for review/evaluation
Content of Research Brief
•Definition of the problem •Background to the problem •Why research is needed •Use of information
•Target population
•Suggested approach
•Analysis needed
•Deliverables, timings and budget
How to Start a Research Brief
•Be clear about
• business problem and research problem
•If need be, do secondary research to help • refine the problem
• develop ideas or hypotheses
• identify information gaps
• uncover ways of approaching the research
Research Brief Scoping
•Are the aims of the project too broad or too narrow?
•Prioritize the information needs
•Set aside what is ‘nice to know’ and Focus on what you need to know
•But make sure you will have enough information to understand and interpret
Before Sending Your Research Brief
•Check the following:
• Are your information needs/research objectives clear?
• Will research help?
• What assumptions, if any, have you made?
• Is there enough info for the researcher to write an effective proposal?
• Is it clear what you expect to get back?
Client-Researcher Relationship
•A good working relationship is essential
•Be open and clear about what you want
•Give the researcher as much info as possible about • the wider context of the problem
• the end use of the research
• your expectations of them
Practice
•Read the following research brief and identify the following:
◦ Is it clear what the problem is?
◦ Is it clear what information is needed? ◦ Will research help?
CW1: Individual Report Brief You will find the brief on Moodle inside “Assessment section”
Word count is 2000
Deadline is Thursday 9th of December
Online submission through Moodle. Submit by maximum 4pm. No submissions will be accepted after that time.
CW1: Individual Report (7 Tasks)
Task 1: Company background (Divisions, portfolio, product lines)
Task 2: The aim of the research project. They might have a few overarching aims or objectives which set out what the project ultimately seeks to achieve, as well as the circumstances that have led to the need for such research, if applicable.
CW1: Individual Report
• Task 3: Research Objectives in the form of bullet points (3-5 objectives)
• Task 4: The target audience that will be considered in the research. Student should describe the group that you need to research.
◦ Descriptions should draw on demographics, behaviors, psychographics factors.
CW1: Individual Report
Task 5: State the importance of integrating both secondary and primary data. Show in your report how this helped in collecting information, having more insights and depth about the problem or the opportunity.
Task 6: State and explain the MDP and MRP to clarify the purpose of this research project. The MDP(question format), MRP broad statement and MRP components (question format)
Task 7: The final point, you can briefly suggest/recommend a suitable research design (Type of research+ Methods) for their research project.
CW1: Report formatting are Graded
◦ Times New Roman font size 12
◦ Line spacing 1.5
◦ Justified paragraph
◦ Headlines for each section
◦ Citations are mandatory. References page is a must. Without in-text citations and references, it will be considered a plagiarism case.
◦ In case you did an interview with a company, scanning a business card and attaching it is a MUST in your report as well as the interview questions.
◦ Check your Grammar, Punctuation and Sentence Structure.
◦ Accepted References and citations: APA
CW1: Report formatting are Graded
◦ Accepted References and citations: APA
◦ This is a link on how to cite and