Select a recent fashion marketing or communication initiative executed by a bran

Select a recent fashion marketing or communication initiative executed by a brand and discuss the following, supported by relevant research:
What was the initiative and objectives?
What was being communicated and why (messaging)?
Who was the intended audience and why?
What tools, media and platforms were utilized and why?
What were the relevant social and cultural contexts?
Please include a references (bibliography) page which includes the references used in your case study. Please include at least two academic sources. Please ensure you are referencing within the text.