Review Question Select a specific Organization of interest and complete the foll

Review Question
Select a specific Organization of interest and complete the following points
1 – Develop a Competitive Profile Matrix (CPM) based on your observation and research for the selected organization (Emirates Airline) plus 2 competitors from the same industry ( Etihad Airways and Qatar Airways). Apply 10 industry critical success factors (CSF) in the analysis. [Avoid monopolies]
• Estimated wordcount in brackets
• Give concise introduction to the selected organizations. (150 – 200 words)
• Include CPM table
• Determine and describe the Value Proposition for each of the 3 organizations. (100 – 200 words)
• Select most competitive organization from the CPM data and describe its strengths and weaknesses (100 words)
• Give 3 recommendations to improve weaknesses on own organization (300 – 350 words)
• Link answers to the applicable course materials
• Complete answer on this template
• Apply headings and subheadings to provide structure to the answers. Marks will be deducted for lack of effort to provide structure.
the table will be like the below link:
Competitive Profile Matrix (CPM): Guide – SM Insight (strategicmanagementinsight.com)
Resources can be used : https://skytraxratings.com/airlines/emirates-rating
Note : we have chosen Emirates Airline as a main company. As its competitors we decided to choose Etihad Airways and Qatar Airways.
Also I have uploaded two slides of our course material to relate from.
We live in the UAE so please take this into consideration.