Refer to Lecture 2B to discuss the following: Discuss the overlap between enroll

Refer to Lecture 2B to discuss the following:
Discuss the overlap between enrollment management, student services, and student affairs.
Find at least two additional resources to support your discussion and be sure to reference the resource in your post.
Lecture 2B:
Enrollment Management Strategies in Student Services and Student Affairs
The birth of enrollment management is often attributed to Boston College and has evolved as a significant function in higher education resulting from a change in the process of recruiting students. As colleges became more competitive, the need for a more systematic way of recruiting students became more evident. Thus, the birth of enrollment management. Some institutions strengthen their marketing and recruitment efforts to grow enrollment while others seek to maintain their size by being more selective. In all cases, the student consumer is often the one in control and institutions of all types and sizes are working to attract the best students.
The concept of enrollment management conceivably crosses into all divisions of the institution. These functions often report through academic affairs because of the close ties to academic programs and their admission requirements. Other models exist whereby the chief student affairs officer has responsibility for enrollment management. In either reporting structure, there must be a climate of cooperation across the college to ensure enrollment goals are being met and institutional practices are in place to move students from initial admissions inquiry to graduation.
This is where the concepts of student services, student affairs and enrollment management sometimes become blurred. As described above, enrollment management is an encompassing term that reflects the efforts of many individuals on campus. In Lecture 2A, the working definition of enrollment management described it as a “set of activities designed to enable colleges and universities to exert more influence over their enrollments.” This is accomplished through the functional areas of student services and student affairs as described in the table below.
Enrollment Management Strategies in Student Services and Student Affairs
Enrollment Management Strategy Student Services Components Student Affairs Components
Institutional Marketing Functional areas include marketing, admissions and institutional research
• Conduct institutional research to identify institutional characteristics
• Conduct market analysis to determine factors students consider in making admissions decisions
• Vary recruitment strategies to reach new markets
• Develop a clear delineation of primary and secondary feeder markets Functional areas include student life, residence life and placement/career services
• Improve communication with prospective students through publication audits
• Improve linkages with prospective students by hosting events on campus
• Publish annual placement reports
• Develop home pages reflective of student life
Admissions and Recruiting Functional areas include admissions and financial aid
• Entering new markets to attract more applications
• Increase need-based financial aid awards
• Recruiting more post-traditional students and graduate students
• Regular evaluation of recruitment materials Functional areas include leadership programs, residence life and student life
• Establish leadership and service opportunities for new students
• Establish academic support in the residence halls
• Develop appropriate services for commuter students, minority students, international students and post-traditional students
• Develop opportunities for student affairs educators to make community presentations
Records and Registration Functional areas include registrar, bursar and financial aid
• Appropriate courses offered and available for student progression
• Space planning for classrooms
• Aid packaged and awarded in a timely manner
• Student accounts maintained and available Functional areas include student activities, orientation, advising, residence life
• Implementation of summer orientation and registration
• Web access to online transcripts and course registration
• Special academic advising for undecided and under-prepared students
Student Retention Functional areas include student support and academic support
• Formal orientation program for new students
• Conduct exit interviews with departing students
• Coordinate retention efforts across multiple functional units
• Utilize an early alert system to identify at-risk students Functional areas include student activities, orientation, residence life
• Implementation of summer orientation activities
• Guarantee/require on-campus housing for all first year students
• Counseling programs for under-prepared and under-represented students
• Offer on-campus jobs for students
Planning Functional areas include institutional research
• Critical examination of the institutional mission
• Long-range planning for growth
• Regular assessment of enrollment management
• Disseminate research and data to decision makers Functional areas include student life, student activities and placement/career services
• Conduct research on student perceptions of student affairs
• Link students with alumni for career planning and support
• Examine divisional mission and priorities to ensure alignment with enrollment management
• Conduct annual placement and transfer surveys and reports
The engagement of student affairs in the enrollment management process will vary depending on institutional size and scope. The table above provides some avenues where the integration occurs both formally and informally.