Principles of Marketing MKTG 350 Project #1 Pick a fast-food company (ex. Wendy’

Principles of Marketing
MKTG 350
Project #1
Pick a fast-food company (ex. Wendy’s, McDonald’s, etc.), a beverage (ex. Mountain Dew, Miller Lite, etc.), or an automobile manufacturer and model (ex. Honda Odyssey, Toyota Tacoma, etc.).  
Identify      the target market (may be multiple if different product lines)
Identify      and evaluate the company’s marketing mix
Product       decisions for main products
i. Quality (perceived versus competitors)
ii. Packaging
iii. Design
iv. Product life cycle
v. Product mix
vi. Branding
vii. Customer service
Price
i. Strategy
ii. Use of discounts
Place       (Distribution)
i. Type of channel
Promotion
i. Strategy and mix
ii. Medias used
iii. Effectiveness
Who      are the primary competitors?
Identify      and evaluate 4 marketing environment trends. What threats and opportunities will      these trends present to the company? (SWOT – pg 52)
What      is the company’s core competency or competitive advantage? 
How do      they try to create or improve customer value?
Does      the company use a web site in the marketing mix and if so, how effective      do you think it is? How could the      company better use its web site?
What      recommendations would you make to the company to improve its marketing      efforts?