Please describe your interest in Medill’s Integrated Marketing Communications pr

Please describe your interest in Medill’s Integrated Marketing Communications program in 1,500 words or fewer. Be sure to address the following questions:
If you had to explain to someone what Integrated Marketing Communications (IMC) means, how would you describe it?
What experiences in your life have led you to pursue an IMC degree? What is it about Medill’s IMC graduate program that particularly attracts you? How will this program help you to achieve your future professional goals?
How will your background, identity and professional experiences help you co-create an inclusive and enriching learning experience with your classmates and faculty in the IMC program?
Describe one setback you faced in your professional life (for example, in a job or class). How did you respond and what did you learn from the experience?