Part 1. Case Study – You are to write a case study summarising the current statu

Part 1. Case Study – You are to write a case study summarising the current status of Body Shop and technology used cosmetics sector marketing.
Part 2. Report – You are to write a report recommending relevant marketing strategy for a skin care brand for Gen Z males in the Chinese market.
A key focus of both will be discussion on how marketing activity and the market is influenced by current technology.